Youtube Advertising

Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 265 million as its monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience. Get the best rates for advertising on Youtube with The Media Ant.

Youtube Advertising Cost

YouTube video ads costs around ₹0.03 per impression, banner ads are priced at approximately ₹5 per click, providing targeted engagement. For high visibility, the Masthead ad, prominently displayed on YouTube's homepage, costs around ₹25,00,000 per day. Connected TV ads, reaching viewers on their smart TVs, are priced at ₹0.275 per unit. Discovery ads, which appear in search results, are around ₹6 per click.

Youtube Advertisement Price in India

In 2024, YouTube ad prices in India vary based on the ad format and targeting options. The Cost Per Click (CPC) for banner ads and Discovery ads typically ranges from ₹5 to ₹6. Video ads, charged on a Cost Per Thousand Impressions (CPM) basis, average around ₹30. Connected TV ads, a growing trend, have a Cost Per Impression (CPI) of approximately ₹0.275 per unit, while premium placements like the Masthead ad can cost up to ₹25,00,000 per day. These costs reflect the diverse opportunities YouTube offers to advertisers, catering to different budget sizes and marketing goals.

How much do Youtube Charge for Ads in India?

• Cost Per Click (CPC): Typically ranges from ₹5 to ₹6 for banner and Discovery ads.

• Cost Per Thousand Impressions (CPM): Generally around ₹30 for video ads.

• Masthead Ads: Premium placements like the Masthead ad on YouTube's homepage can cost up to ₹25,00,000 per day.

• Connected TV (CTV) Ads: Charged at approximately ₹0.275 per impression.

• Video Ads: Skippable and non-skippable video ads usually cost ₹0.03 per impression.

These rates can fluctuate based on factors like audience targeting, ad competition, and campaign objectives.

What is the Benefit of YouTube ads?

• Massive Reach: YouTube has over 2.5 billion monthly active users, making it one of the largest platforms for reaching a global audience.

• Targeted Advertising: You can target ads based on demographics, interests, location, and even specific video content, ensuring your message reaches the right audience.

• Cost-Effective: With options like CPC (₹5-₹6) and CPM (₹30) pricing, YouTube ads can fit various budgets, providing good ROI for advertisers.

• High Engagement: Video content is engaging, and YouTube's autoplay feature increases the likelihood that users will watch your ad, driving better brand recall.

• Measurable Results: YouTube provides detailed analytics on ad performance, allowing you to track metrics like views, clicks, and conversions to optimize your campaigns.

• Diverse Ad Formats: YouTube offers multiple ad formats, including skippable and non-skippable video ads, display ads, and bumper ads, allowing flexibility in how you present your message.

• Enhanced Brand Awareness: With high visibility and the ability to run ads on both mobile and desktop platforms, YouTube ads can significantly boost brand awareness and recognition.

Types of YouTube Ads 

YouTube offers diverse ad formats to help businesses effectively reach their target audience. Here's a brief overview of the different types of YouTube ads:

1. Video Ads: These versatile ads can appear before, during, or after videos, as well as in search results and on the homepage. They range from skippable to immersive, allowing brands to tell their story through engaging visuals.

2. Banner Ads: Static image ads displayed on the YouTube desktop and tablet homepage. They are ideal for creating brand visibility and driving traffic to your website.

3. Masthead Ads: Premium placements at the top of the YouTube homepage, featuring autoplaying video ads. These ads are perfect for major promotions, offering extensive reach and high visibility.

4. Connected TV (CTV) Ads: Target viewers on smart TVs and streaming devices, allowing brands to engage audiences on the big screen during their favorite content.

These formats cater to various marketing goals, from brand awareness to traffic and conversions.

Youtube Marketing Agency in India

Looking for a reliable YouTube marketing agency in India? The Media Ant is a top choice for businesses aiming to promote their brand through YouTube ads. As an expert in digital advertising, The Media Ant provides end-to-end solutions, from creating engaging video content to managing ad campaigns and optimizing performance.

Who should advertise on Youtube?

1. Brands trying to reach a digital-first audience
2. Recently launched brands looking to build brand awareness
3. Brands that are looking to scale their offline advertising activities

A favourite video streaming platform, Youtube is a go-to for billions around the world and offers various content, allowing people to create their channels to upload videos. Youtube can personalise content based on its algorithms. Being one of the best video-sharing platforms, Youtube Ads can help brands build visibility and offer measurable results that best suit your advertising goals by reaching a wide audience.

How do Filters help in targeting the audience? 

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.
2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.
3. Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.
4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. Further, Interest targeting can also include specific channels or specific genres of content.
5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.
6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

Click here to view

1. Login to your Google Ad words Account.

2. Copy 10 digit CID and mail it to media ant.

3. Your Ad words admin will get an email for confirmation.

You may also look for Hyperlocal Digital Marketing.

FAQs Related to Advertising on YouTube

How to advertise on Youtube?

It’s easy to advertise on Youtube. To run a Youtube video ad campaign, advertisers should have a Google Ads Account. If not, they have to create a Google Ads Account to advertise on Youtube. On logging in to Google Ads, one can select “New Campaign”.

On being prompted to make a selection, they should opt for “Video” as the campaign type to advertise on Youtube as well as define a campaign objective too. Then the system would ask to select the campaign subtype (Youtube video ad type) to advertise on Youtube.

Then you would be asked to select the following: method for reaching the goal, campaign name, Youtube ads cost budget and other targeting parameters like location, language, networks, demographics and advanced options.

The system would also ask where would you want to advertise on Youtube? You can define various targeting strategies like topic or keyword targeting or specific website placement. The next step to advertise on Youtube is to bid for the maximum Youtube ads cost you are ready to pay. The last step is to upload the Youtube link of the video ad and link your Youtube channel with your Google Ads.

Do you find it difficult to advertise on Youtube? Relax and sit back and let The Media Ant advertise on Youtube on your behalf at a minimal charge.

How much does a 30 second youtube ad cost in india?

The average cost of a 30-second YouTube ad in India ranges from INR 8 to INR 4,100 per thousand views or INR 0.008 to INR 0.041 per view.

What is youtube ads cost per view in india?

The cost of YouTube ads per view in India typically ranges from INR 0.82 to INR 2.47. This means that for every 1,000 views of your ad, you will pay between INR 824 and INR 2,500.

However, the actual cost of your ads will depend on several factors, including your target audience, the ad format you choose, your bidding strategy, and the level of competition for ad placements.

How much does 1,000 YouTube ads cost?

The cost of 1,000 YouTube ads varies greatly depending on factors like ad format, targeting, bidding strategy, and competition. It can range from ₹824 to ₹2,500.

How to advertise a product on Youtube?

Youtube is not only the most used video streaming platform but also a prominent search engine platform. As per Statista 2022, a global population of over 2.6 billion people watches Youtube at least once a month. This is a reason big enough to advertise a product on Youtube. In the sections above, we have discussed at length the various steps involved to advertise a product on Youtube.

However, apart from the convenient ways to advertise a product on Youtube like video, banner and masthead ads, let’s have a look at some other ways to advertise a product on Youtube that involves influencer marketing by video content creators.

•       Sponsored Videos: Brands can collaborate with content creators and get a mention or become a part of the video where the influencer talks about the product. This is one of the best ways to advertise a product on Youtube as it reaches to the loyal audience of the content creators.
•       Product Placements: Product placements are another effective way to advertise a product on Youtube where the content creator uses the product as a prominent part of the video and ensures that it grabs eyeballs.
•       Affiliate Marketing: Brands can also share a special offer/discount code to the influencer that they can pass on to their audience. The influencers may or may not earn a commission on every sale. It’s a win-win situation for both and a popular way to advertise a product on Youtube.

How much does it cost to advertise in YouTube?

The cost of advertising on YouTube varies depending on a number of factors, including the target audience, the length of the ad, and the bidding strategy. In general, YouTube ads cost from 0.033 INR per impression.

How do I run YouTube ads?

To run YouTube ads, you will need to create a Google Ads account and set up a campaign. You will then need to choose the type of ad you want to run, set your budget, and target your audience.

What determines my YouTube ad costs?

The following factors will determine your YouTube ad costs:

Target audience: The more specific your target audience, the more you will pay per view.

Length of the ad: Longer ads will cost more per view than shorter ads.

Bidding strategy: You can choose to pay per view or per click. Paying per view will generally cost you more, but it will also ensure that your ad is seen by more people.

How to do YouTube advertising?

• To do YouTube advertising, you will need to:
• Create a Google Ads account.
• Set up a campaign.
• Choose the type of ad you want to run.
• Set your budget.
• Target your audience.
• Write a compelling ad copy.
• Create a high-quality ad.
• Monitor your results and make adjustments as needed.

How much does YouTube charge per ad?

YouTube charges advertisers on a cost-per-view (CPV) basis. This means that you only pay when someone watches your ad for at least 30 seconds or interacts with it in some way. The cost per view will vary depending on a number of factors, including the target audience, the length of the ad, and the bidding strategy.